Nike

Looking at the major companies listed for the final project, I will be researching Nike. Nike is one of the World’s largest sporting goods company. In 2017 they reported $34.4 Billion in revenue, which was far superior to their closest competitors Adidas and Under Armour (Kim, 2020). Nike produces a variety of Sporting good equipment including footwear, apparel and hardgoods. I have chosen Nike as being an athlete, I have used and enjoyed their products for many years.

The product that will be recommend will be a Nike supplement line for athletes. Nike is known for their athletic brand image and a supplement line makes sense to go along with their performance apparel and equipment. Nike will need to do market research such as surveys, product testing, and general research. Nike will want to target both athletes and every day consumers as supplements are not just for athletes. Nike will want to research the supplement industry as well to see what things they need to be aware of.

References:

Kim, M. (2020). How Phil Knight made Nike a leader in the sport industry: examining the success factors. Sport in Society, 23(9), 1512–1523.