Category Archives: Uncategorized

For companies it is a very important step to define the marketing objectives as it helps create a path for all marketing plans going forward. Companies will need to decide what result they want their marketing objective to help achieve. Some examples for marketing objectives are:-Increase revenue -Drive traffic to website-Increase brand awareness-Increase customer interactionContinue reading “Maketing Objectives”

It will be vitally important to the success of marketing the Go Low Nike Spikeless golf shoe to identify the target market for the product. There are a few different ways to help identify the target market for the new product. With Nike being an established company, we can look to use Google analytics toContinue reading “Market segmentation”

In today’s World it is very important to stay up to date on all trends that are happening with data analytics. In looking at new trends for 2022 there are a few that stick out and should be watched. In looking at the article “Top 6 trends in data analytics for 2022” by Kumar Goswami,Continue reading “Trends-Data Analytics”

In the digital marketing world creating successful marketing campaigns does not end once the campaign launches. In fact, once the campaign launches the next part is just as important. When the campaign launches it is very important to identify Key Performance Indicators (KPI) that you want to watch and to define some KPI goals youContinue reading “KPI’s and why they matter”

When looking at how successful companies auction, one key similarity is they aim to prevent organizational silos which limit the sharing of information. When companies do not effectively communicate what is going on, it causes numerous issues. These issues can be everything from product issues, sales issues to larger financial issues. In order to preventContinue reading “Hub and Spoke method”

The world of digital advertising is forever changing. Changes in technology, consumer trends, and consumer habits all impact how marketers need to advertise. Three examples of changes that may impact the digital landscape are Virtual Reality (VR), voice Artificial Intelligence, and Social Media. Virtual Reality (VR) has been around for a very long time, butContinue reading “Digital Advertising Predictions”

In the world of marketing it is very important to make sure you are abiding by laws and producing ethical marketing practices. If a company produces unethical or illegal marketing this can be very harmful to the company’s brand causing a poor image or even lawsuits. One example of this is BMW and the useContinue reading “Unethical SEO/SEM Practices”

In today’s world companies are looking for every way they can to get their business out to potential customers. One major way companies are found is through search engines. Just take a minute to think of how many things you “google” on a daily basis. When we do not know something or are looking forContinue reading “Paid Vs Organic Marketing Strategies”

While mobile marketing is a very effective strategy for companies, it is very important to understand the ethical and legal aspects of this type of marketing. An example of a company violating mobile marketing law was AT&T when they were in violation of “mobile cramming”. Mobile cramming is “A modern version of a long-time scamContinue reading “Ethical and Legal Considerations”

When you think of your daily life and the technology you use, I can guarantee the first device you list is your cell phone. After your cell phone there is a good chance that you name a tablet (iPad, Surface etc). Why is this such a big deal to marketers? Well you see, as ofContinue reading “Advantages of mobile devices”