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Objectives: Nike is a Worldwide leader in the sporting goods industry. Nike in 2017 reported $34.4 Billion in revenue. This was more than its 2 closest competitors Adidas and Under Armour combined (Kim, 2020). With Nike’s next venture, sport supplements, Nike looks to increase its domination of the overall sporting World. Nikes objectives are toContinue reading “Preliminary Findings and Limitations”

Looking at the major companies listed for the final project, I will be researching Nike. Nike is one of the World’s largest sporting goods company. In 2017 they reported $34.4 Billion in revenue, which was far superior to their closest competitors Adidas and Under Armour (Kim, 2020). Nike produces a variety of Sporting good equipmentContinue reading “Nike”

As you browse Facebook, Instagram or Snapchat you will probably come across someone showing off or telling you about a product. A new way to market is to use Social Influencers. This involves using popular figures (celebrities, athletes, or people with large number of followers) to advertise a product. I personally find myself following aContinue reading “Social Media Influencers a new way to Market”

So you are new to marketing? Marketing is an exciting, fast paced industry with many moving parts. There are many important things to pay attention to, but some are top of the list. Two of those things are a code of conduct and ethics. We have all seen unethical marketing, but there are also timesContinue reading “Importance of Code of Conduct and Ethics”

“A goal without a plan is just a wish.” — Antoine de Saint-Exupéry We have all heard about how important goal setting can be for individuals, but did you know that it is just as important for companies? Setting goals is a major strategy for companies looking to obtain something in their industry. Companies willContinue reading “Marketing Campaigns and SMART goals”