It will be vitally important to the success of marketing the Go Low Nike Spikeless golf shoe to identify the target market for the product. There are a few different ways to help identify the target market for the new product.
With Nike being an established company, we can look to use Google analytics to view who visits the website. Using the analytics we could see which type of customers look at the golf related pages on the website. This will give us a great idea of who we should target as they are already going to the pages where our product will be located. Google analytics will allow us to see the age range, location and other vital information so that we can properly market the new golf shoe.
Another great way to find the target market would be through direct interaction with possible consumers. By utilizing social media we could look to post interactive posts and see how customers respond. This could include surveys, polls or other such ways to find out who may be likely to purchase the new golf shoe. These posts could also feature sponsored athletes wearing the product and look to see what type of reaction we get from the post comments. In addition, we could send surveys to past golf customers and get their feedback on the new product and what designs, colors, features they may want to see for current or future versions of the golf shoe.
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